Magazines & Audiences

Adele on the Cover of Vogue US March issue 

Vogue magazine is an american monthly magazine which is published in 19 countries across the globe.Having been described as " the worlds best fashion magazine" by book critic Caroline Weber in 'The New York Time', Vogue proves its self to be a massive influence not only in the fashion industry but in  celebrity culture and with the rest of  us regular people in society being celebrity obsessed and body conscious its no wonder why Vogue is at the forefront of the fashion readers circle.As it always features female celebrities on its cover,  I believe that Vogue's target audience is a young female reader anyone from their late teens to the late 40's its definitely someone who is interested in fashion and even though they might no necessarily be able to afford the products featured they will still purchase the magazine because of the A list celebrities that they feature on their cover and the facts are there to prove it the march issue with Adele on the cover sold a mammoth 410.000 copies.

For this particular magazine,the colors used are very powerful as all the elements of it are used to make Adele look more striking  and glamorous.The sharp pop of red used for the masthead really draws you attention to the cover as it is a strong contrast to the slate grey used for the background  I believe the red hear was used to  create a sense of sultriness and romance which is a refreshing idea as we don't usually see Adele in being a sultry sex symbol but on this cover the contrast really works.Moreover the red could also symbolize anger ,passion or fire which could be a little nod or subtle link to her album as the album was released a few weeks after the March issue was published I could see why the red was a good color to use as the album have very fiery and passionate songs like ' Someone like you' or 'Rolling in the Deep'.I believe in this issue they were trying to show a different side to Adele as a lot of her song aren't always happy or overtly sexual they played with that idea to with big voluminous hair , air brushed face and the photo shopped cheeks and waist they were trying to take Adele out of her predictable look and gave her a sultry and glamorous look.

I find the positioning of the main coverline very cleverly done as the first thing you look at on the cover is her and then as the main coverline is aligned just to the right of her face its almost hard for you to not read that straight after and with the text being in white it stands out more infront of the her and the grey background which makes it easier and clearer for people to read.What I love about the cover is that they tried to keep the text as pure and minimal as possible as there is a lot going on in the picture and they wanted it to be all about her using words like 'exclusive!' right above the cover line making you feel like you are reading information that might be something we never knew about her already.The left third is also a lot of white writing with pop of red to match the Masthead for the 'spring looks' which ties the whole cover together making it more cohesive.Another thing I found interesting with the cover is the fact that the words 'Power' and 'Adele' are in capital letters aligned in a line and the color red often used to symbolize aggression and power which was the color that was chosen for the masthead I like how they paid attention to detail in a subtle man through the use of color and font to keep the page minimal, easy to read and fresh