IPC Media

IPC Media ( International Publishing Corporation) is the UK's leading consumer magazine and digital publisher,with more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Their award winning portfolio of websites reaches over 25 million global users every month.

IPC Media is made up of three publishing divisions; IPC Connect, IPC Inspire and IPC Southbank. Sitting alongside the publishing divisions is IPC Advertising, which allows clients and agencies to purchase specific advertisment opportunities, and IPC Marketforce which is the UK's leading newstrade sales and distribution company

IPC Connect

IPC Connect is IPC Media's mass market women's division with a range of brands that provide powerful reach. Connect's magazines are read by 9.4 million mass market women, which equates to 49% of all mass market women, while its digital brands reach over 5.3 million unique users and deliver 35 million page impressions every month. Connect's audience is highly valuable and responsive, responsible for the vast majority of UK purchasing decisions.

IPC Connect looks to provide its consumers with a wide variety of sectors, ranging from Celebrity and Fashion to real life and casual gaming 

IPC Inspire

IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names from Country Life and The Field to Nuts and NME.

IPC Southbank

IPC Southbank is the upmarket women's division, focusing on the three key markets of Fashion, Women's Lifestyle and Home Interest.  Southbank is home to some of the most iconic magazine brands in publishing including Marie Claire, woman&home, Look and Ideal Home.

Southbank has a magazine for every interest in a woman's life, from the fashion conscious to the homeowner to the woman looking for lifestyle inspiration. Its titles offer unrivalled content and reach a readership base of over ten million.

 Being such a well known and praised company its almost a no brainer that IPC would be an appropriate publisher for a new music magazine.It deals with everything from mens magazines to womens and also runs the popular magazine NME, This means that it has backgroud understanding of the characteristics that a succesful music magazine should have. In terms of the genres/music types that it would be likely to publish, i think it would look to sell music which is currently very popular in order to be current and sell more. The more modern they are, the more relevant they will be and they're more likely to have a bigger audience. Specifically I would say pop music is very popular at the moment as big artists such a rihanna, katy perry and lady gaga all sing that genre of music.
An alternative publisher for a new music magazine could be Bauer. Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.Bauer has a lot of experience within the music industry as it currently runs 7 music based television channels which are very successful. Because of this, it is more likely that they would have a better understanding of what it takes to run a music magazine.